If you’ve never used Instagram, it is perhaps time you know that you are not only missing out on great fun but also the amazing opportunities that the platform offers especially when it comes to the marketing aspects of your brand. If you thought that Instagram was all about sharing photos of your favorite cat then you are mistaken. Instagram is a platform that if you correctly utilize, especially with over 300 million active monthly users, it may result into a number of business benefits including increased sales and revenue at the same time. However, in order to achieve this, there are a few things that need to be put in consideration. Here is a list of the do’s and don’ts of Instagram.
- Try matching both your Instagram and Twitter usernames
It is no surprise to find your twitter followers also following you on Instagram. This explains why it is so important to use an identical username for both these platforms. If you choose to confuse your followers with all your different usernames, chances are that they’ll give up quickly when trying to find you on Instagram. for example who unfollowed me on instagram is a word which confuses the follower whether the person is on instagram or not.
- Being social is important
As a social network, the importance of being social on Instagram can never be overemphasized. If you want to build a following, you need to remain active and continue posting not only relevant images and videos but also try to be exciting. Try following your friends and your favorite brands, or even celebrities. Make it as social as possible and you’ll be doing the right thing for your Instagram profile.
- Put much emphasis on engagement as opposed to your followers numbers
You don’t even have to buy instagram followers if you cannot be in a position of engaging the few that you have. The first thing you want to achieve as an Instagram account holder is to be able to engage with your followers. Studies have shown that Instagram creates a high engagement even when compared to popular social platforms such as Facebook and Twitter. Try as much as possible to create posts that have the ability of engaging your audience.
- Flood the feed
The last thing you want whether as a new or old user is to flood your feed with images or videos. The rule of the thumb that exists when using Instagram is that a photo a day is your best bet. When you overdo it and end up posting blurry images, it can cost you your followers. Less is always better.
- Like every other photo you come by
You need to understand that your stamp of approval is always meaningful to some of your followers. Therefore, if you just go around liking photos you come by, it can send a bad message to a lot of followers. If you end up liking every picture, you’ll reduce the value of that stamp hence you may end up losing some of your followers. It is alright if you become somehow picky with your likes.